Public Opinion Monitoring
Back in 1993, World Wide Web (WWW) had hardly fifty pages, but today, it sizes around 1.7 billion pages with nearly 2.4 billion users, making it the most widely used source of information. The advent of social media platforms like Facebook and Twitter has given a staggering boost to its popularity and usage. Today, we hardly come across an individual who doesn’t have a presence in at least one social media platform. Twitter itself has crossed the mark of 200 million active users and manages approximately 500 million tweets a day. With millions expressing their thoughts and views, these social media platforms have become a rich source of vital unstructured data for governing bodies and businesses. If these bits and pieces of information are linked, correlated, analyzed and sensed accurately, we can help to generate effective insights to improve government policy and operations.
Xalted’s iAcuity is an exemplary solution to assist analysts for public opinion monitoring. It helps the analyst to collect open source posts, comments and other communications pertaining to government policy, plans and operations and analyze the data for sentiments in order to have a thorough understanding of the public opinion regarding their policies and plans.
iAcuity also allows the users to run a sentiment analysis over a historical issue, in order to observe whether there has been any change in public opinion over the course of time. Along with sentimental analysis, iAcuity also draws the attention of analysts to trending discussions and stand out individuals who are successfully influencing and leading discussions. It helps them to profile and monitor such identities so that they can understand the opinions and demands of masses and the reasons behind them.
This solution will help officials to have a better understanding of public opinion by collecting and analyzing relevant information from open sources. iAcuity will be able to provide them with a ground zero realization of the effectiveness and consequences of their policies and guide them to enforce effective measures to address the pain points of the public.
Multiple Data Sources:
iAcuity enables the officials to gather data from various platforms like twitter, news websites, blogs & forums, for analysis. It widens the reach of the officials & provides them with an in-depth platform to analyze the pain points of the masses and sort out the best way of resolving them.
Government officials can search for a particular topic or key phrase pertaining to government policies and plans, or any government entity. The system then collects all data relevant to the search criteria and provides the user with an overall sentiment score. The user can explore all posts, comments, articles etc. used in the analysis along with their sentiment. The system provides the user with the option to filter data sources and time periods.
Analysis of Sentiment Over Time:
Users can explore the changes in sentiment over time for any key phrase, topic or entity. The overall sentiment is plotted in a graph against time. Users can pick any time period and further drill down on the sentiments and communications of that period. By correlating government communications and public events at the time, users will be able to study the effects of these events on public sentiment and help strategies how to improve policies, plans and public sentiment and opinion in the future.
Geo Fence Analysis of Sentiments:
Users are able to view sentiments and posts from specific geographical locations. They can also compare sentiments across geographical locations over multiple periods of time.
Users will be presented with a list of topics that are extensively being discussed across data sources such as news, blogs etc. This will provide insights into the needs and desires of the public.
Profiling of Key Influencers and Active Users:
The system identifies users with high reach and activity on topics pertaining to government policy and operations. These users can then be profiled and monitored regularly to provide insights for government officials such as public needs, issues being faced by the public, ideas for improvement etc. They can also be used to help improve the reach of government communications.
Government Communications and Response Impact Analysis:
Governments often use social media platforms to communicate ideas and plans with the public. It is essential for officials to measure the performance of these communications. The system measures the reach of each communication, the number of comments, number of reposts, and the sentiment behind the comments. The system also evaluates the number of friends and followers of the government communications accounts.